Yesterday TOMS shoes asked everyone to go a day, a minute, an hour without shoes. TOMS has always been a company I love and find very inspiring. Founder, Blake Mycoskie, started TOMS after seeing children walking barefoot on the streets of Argentina amongst glass and garbage. He wanted to do more than just donate money and TOMS (Tomorrow's Shoes) was born. When you purchase a pair of TOMS a pair is also donated to a child in need. TOMS caught on as a fashion piece among celebrities without the company even gifting them (a real rarity!) and retailers followed. To date they have given away over 400,000 pairs of shoes in the 4 years since their launch.
Please view the video below highlighting their "one day without shoes" initiative and think about purchasing a pair of TOMS the next time you are in the market for shoes. At a $45 price point with a built in "feel good" factor, it's pretty hard to ignore. Plus, if stores like Bergdorf Goodman are working on exclusive designs for their stores they must be fashionable!
